Communication Strategies to Boost Senior’s Social Identity

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Communication builds and helps modify one’s identity. Identity construction has its roots in social interaction and relationships, yet individuals internalized self-thought communication

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How seniors define themselves in particular health-related situations?

For an aging population, communication serves as the vehicle for identity expression. In a lifetime, each constructs many social identities. These identities take life in the career roles or community-related or life titles such as friends, husbands, mothers, sisters, etc., expressed social identities. 

Different stages of identity are also found in health, making what is called health identity.  As members of an aging population, seniors share social selfhood, identity, language, beliefs, norms, and culture. Like other social identities, seniors’ health identity is often displayed and recognized on products, images and passed down to generations through myths forming negative or positive health-related stereotypes.

Seniors’ health-self-concept, self-image, self-cognition contributes to the development of feelings, self-esteem, and their spiritual sense of being. They define and express their sense of self through constant communications and situations, enforcing their health identity and health-related stereotypes. 

At GYC, we understand your loved one’s health identity is sustained and enforced through communication. Here are three strategies to help you improve caregiver communications and boost senior’s social identity.  

  1. Understand your audience. The communication process is complex, and it gets more complicated with age. Act as a Senior Communicator Stakeholder. Stay on top of new public-communication strategies
  2. Demonstrate importance. The attention you give seniors increases the chances of your message being heard. 
  3. Provide public trust and credibility. Act as the Communication Advocate. Communication Advocates have public confidence and are creditable. They deliver the right by using suitable mediums. 

Our GYC Senior Care Family believes in senior communication advocacy. We are executing the appropriate communication strategy for your loved ones. We know the communication process is complex, and it gets more complicated with age. Fortunately, you are not alone. We are here to serve. And ready to provide you with the answers needed to help find the best communication strategies and care services your loved one deserves. 

 Our GYC skilled personal care team and registered and licensed nurses are always happy to answer any questions or concerns. 

GYC Senior Care exists to serve! Learn more at www.gycseniorcare.com or call (847) 410-2126. 

For more GYC senior-related personalized blogs, visit www.gycseniorcare.com/blog/



Communications Strategist

Encyclopedia of Health Communication

Elaborating the communication theory of identity: Identity gaps and communication outcomes

Identity Construction 


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